
Time: July 16, 2009 all day
Location: BSG House
Street: 226-236 City Road
City/Town: London
Website or Map: http://econsultancy.com/tra...
Phone: 020 7681 4122
Event Type: training, course
Organized By: Louise Addrison
Latest Activity: Feb 20
Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities and track results.
SEO is not a mystery: it’s about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today’s fiercely competitive online marketplace.
Who is the course for?
Effective marketers continually look for ways to enhance and improve website visibility in the natural search engine listings. You may manage an SEO campaign yourself, through an agency or consultant, and wish to refine the approach to take full competitive advantage of every opportunity for commercial success.
How will I benefit?
You will gain the necessary understanding, technical know-how and insight to build a SEO strategy that increase the number of quality visitors to your website and boost online conversions, and which will stand up in today’s fiercely competitive online marketplace, ensuring the best possible return on investment. Understand the key attributes of SEO: website structure, search term research, content creation and link equity.
What will I learn?
Best practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign for maximum possible returns. Learn also how to manage your online brand in order to increase its market share in the natural listings. Be able to devise a strategy will measure and analyse search term performance, key word conversion visitor traffic from Google, Yahoo and all the main search engines and competitor activity. You will become expert at spotting and taking advantage of quick-win opportunities and tracking the results.
Key learning outcomes
• Understand the key components of a successful natural search strategy, new SEO innovations and quick-win opportunities
• Refine your approach to key phrase analysis and content to increase the performance of your website on search engines
• Understand the importance of usability and design to maximise your website performance
• Improve your reporting and strategies for harnessing new innovations to boost SEO

Posted by JonClarke on May 7, 2009 at 8:45am
Posted by JonClarke on May 6, 2009 at 9:31pm
Posted by JonClarke on April 29, 2009 at 10:01pm
Posted by JonClarke on April 1, 2009 at 10:18pm
Posted by JonClarke on March 27, 2009 at 8:55pm
Posted by JonClarke on March 9, 2009 at 10:03am
Posted by JonClarke on March 9, 2009 at 9:30am
Posted by JonClarke on March 6, 2009 at 8:00am
Posted by JonClarke on February 28, 2009 at 7:19pm
Posted by JonClarke on February 23, 2009 at 8:00pm
Posted by JonClarke on February 19, 2009 at 4:00pm
Posted by JonClarke on February 2, 2009 at 10:41am
Posted by JonClarke on January 27, 2009 at 4:19pm
Posted by JonClarke on January 13, 2009 at 1:09am
Posted by JonClarke on January 6, 2009 at 11:58pm — 1 Comment
© 2009 Created by JonClarke on Ning. Create Your Own Social Network
RSVP for Econsultancy - Search Marketing - Organic/Natural (SEO) to add comments!
Join this social network