Econsultancy - Online Copywriting

Studies have consistently found web pages that follow online copywriting best practice perform better than those that do not. Web pages need to follow online copywriting best practice in order to communicate intended messages and prompt desired actions effectively. This one-day workshop will present well-proven techniques to improve the quality of your online copywriting.

Who is the course for?
Anyone involved in editing or writing copy for corporate websites, intranets or email communication.

How will I benefit?
You will gain a holistic understanding of online copywriting best practice and be confident in taking decisions in regard to which guidelines to apply. You will be able to encourage discussion and facilitate rewriting if required. An electronic version of the course will also be made available for free download.

What will I learn?
How to use the four main areas of online copywriting: legibility, layout, language and logic to draw attention to key company messages and ensure that they are clearly understood. You will also cover online copywriting subgenres including newsletters, search engine optimisation and accessibility and learn about structuring content between different web pages, as well as on an individual page.

The course covers the four main areas of online copywriting:
• Legibility – making text comfortable to read from a screen
• Layout – designing text to draw attention to your key messages
• Language – ensuring your message is understood
• Logic – structuring content between different web pages, as well as on an individual page

We will also cover particular sub-genres of online copywriting including:
• Email newsletters
• Search engine optimisation
• Accessibility

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