
Time: July 14, 2009 all day
Location: BSG House
Street: 226-236 City Road
City/Town: London
Website or Map: http://econsultancy.com/tra...
Phone: 020 7681 4122
Event Type: training, course
Organized By: Louise Addrison
Latest Activity: Feb 20
OVERVIEW
The internet and the rapid growth of social media and UGC mean that rumour, opinion and bad news can spread fast. Negative comments and media coverage affects our perceptions of brands and businesses, can damage Advertising, Affiliate, Search Engine Marketing and Optimisation campaigns, sales and share prices.
This workshop explores tools and techniques available to monitor brand, corporate and personal reputations online. It provides advice on fostering positive online brand reputation and how to plan for and deal with online brand attack and negative comments using case studies.
WHO IS THE COURSE FOR?
Public Relations professionals
Communications professionals
Marketing professionals
Digital marketing professionals
E-commerce professionals
Journalists
Academics
Course is suitable for manager and executive level
HOW WILL I BENEFIT?
After attending this course, you will be able to:
• Understand how to map your online audiences and identify and monitor conversations and reputation online
• Identify and evaluate reputational threats from social media and user generated content
• Identify how best to deal with negative comment online and choose the correct channels, teams and tactics
WHAT WILL I LEARN?
• How to audit, monitor and measure the online environment - what is being said about your brand/organisation/industry/you and who are the influencers and their networks
• The importance of planning - develop a rapid response reputation team – roles and responsibilities – messaging and mediums
• Legal guidelines and when it is appropriate to seek legal advice

Posted by JonClarke on May 7, 2009 at 8:45am
Posted by JonClarke on May 6, 2009 at 9:31pm
Posted by JonClarke on April 29, 2009 at 10:01pm
Posted by JonClarke on April 1, 2009 at 10:18pm
Posted by JonClarke on March 27, 2009 at 8:55pm
Posted by JonClarke on March 9, 2009 at 10:03am
Posted by JonClarke on March 9, 2009 at 9:30am
Posted by JonClarke on March 6, 2009 at 8:00am
Posted by JonClarke on February 28, 2009 at 7:19pm
Posted by JonClarke on February 23, 2009 at 8:00pm
Posted by JonClarke on February 19, 2009 at 4:00pm
Posted by JonClarke on February 2, 2009 at 10:41am
Posted by JonClarke on January 27, 2009 at 4:19pm
Posted by JonClarke on January 13, 2009 at 1:09am
Posted by JonClarke on January 6, 2009 at 11:58pm — 1 Comment
© 2009 Created by JonClarke on Ning. Create Your Own Social Network
RSVP for Econsultancy - Online Reputation Management to add comments!
Join this social network