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Louise Addrison

Econsultancy - Online Reputation Management

Event Details

Time: July 14, 2009 all day
Location: BSG House
Street: 226-236 City Road
City/Town: London
Website or Map: http://econsultancy.com/tra...
Phone: 020 7681 4122
Event Type: training, course
Organized By: Louise Addrison
Latest Activity: Feb 20

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Event Description

OVERVIEW
The internet and the rapid growth of social media and UGC mean that rumour, opinion and bad news can spread fast. Negative comments and media coverage affects our perceptions of brands and businesses, can damage Advertising, Affiliate, Search Engine Marketing and Optimisation campaigns, sales and share prices.
This workshop explores tools and techniques available to monitor brand, corporate and personal reputations online. It provides advice on fostering positive online brand reputation and how to plan for and deal with online brand attack and negative comments using case studies.

WHO IS THE COURSE FOR?
Public Relations professionals
Communications professionals
Marketing professionals
Digital marketing professionals
E-commerce professionals
Journalists
Academics
Course is suitable for manager and executive level

HOW WILL I BENEFIT?
After attending this course, you will be able to:
• Understand how to map your online audiences and identify and monitor conversations and reputation online
• Identify and evaluate reputational threats from social media and user generated content
• Identify how best to deal with negative comment online and choose the correct channels, teams and tactics

WHAT WILL I LEARN?
• How to audit, monitor and measure the online environment - what is being said about your brand/organisation/industry/you and who are the influencers and their networks
• The importance of planning - develop a rapid response reputation team – roles and responsibilities – messaging and mediums
• Legal guidelines and when it is appropriate to seek legal advice

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Captain Kick-Back

Happy New Homes Week

As the whole nation prepares to spend the next week enthusiastically celebrating the wonderful world of new homes, we thought this might be a good opportunity to take stock of the market and cross some optimistic fingers that we might all be headed in the right direction at last.

It can’t go unmentioned that the start of New Homes Week, September 12th, is two years to the day since the board of Northern Rock first asked the Bank of England for a “liquidity support facility” (a sub, to you and me), due to its exposure to bad debt in the American sub-prime mortgage market. Within a few days worried savers had withdrawn £2 billion from Northern Rock and in February of the following year the bank was privatised.

If we can see this event as the start of the enormous downturn we’ve all been enduring these last two years, perhaps it’s not too early to look back over more recent months and ask whether we aren’t starting to climb our way out of trouble: there aren’t many green shoots around yet, but are we starting to lay down their roots?

Housebuilder Magazine for one has found some fairly substantial reasons to be cheerful. Obviously there’s a vested interest here, but even considering the source, the news is significant nonetheless. Reported recently alongside a “reservation surge for Bovis”, a “sales boost for Taylor Wimpey” and a “reservations boost” for both Miller and Galliford Try, were the results of an online poll carried out by the magazine, according to which 86% of respondents believed the market had bottomed out.

For a less biased but still really rather positive view, we might look at the most recent figures posted by the Land Registry’s house price index, which recorded a month on month house price rise for August of 1.7%. Across the country the year on year movement is still in negative figures, but the performance in August has begun to chip away at this, and in Wales the average house price has even had a year on year increase, of 3.1%.

Elsewhere, the Nationwide has also reported a rise in prices, for the fourth consecutive month. The lender has recorded a 3.2% rise in the average sale price over the first 8 months of 2009 and highlights the quarter on quarter rise of 3.3% seen for August as the highest increase since February 2007.

So, we might not be all the way there yet, but good things do appear to be happening at last. A heady mix of low prices (an average of 17% down on January 2008’s peak), cheap - albeit still difficult to come by- credit, realistic valuations from private sellers, pent up demand and under supply seems to be doing the trick.

See you next time!!

CAPTAIN KICKBACK

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