Econsultancy - Fast Track Digital Marketing

FAST TRACK DIGITAL MARKETING
This intensive two-day course will look at the key considerations for digital marketers, how to build the dream online strategy and assess what the future holds in store. This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation) as well as some of the management issues (legal issues, data gathering, integration with off-line activity). It will also demystify the technical jargon commonly used in digital marketing: RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.

Who is the course for?
Marketers with existing experience of offline channels but little or no exposure to online marketing channels, and people who need to know how all the pieces of the digital marketing jigsaw fit together, such as business owners and management teams. You will be comfortable with the basic principles behind good marketing communications and are likely to have had 2+ years’ practical experience.

How will I benefit?
You will gain a valuable understanding of the key differences between offline and online marketing, and how online can fit into a multichannel approach. You’ll understand which online channels are key in terms of customer acquisition, conversion and retention. Discover the success factors for different ecommunications techniques, and the influence of other key factors such as the design and creative process. Importantly, discover ways to improve results delivered by digital marketing for the same budget.

What will I learn?
Why online marketing is so important, and how you can use the major channels to improve your customer communications. It will also demonstrate best practice methodology for the major channels such as email, search engines and advertising, using case studies to illustrate the benefits that can be achieved through proper execution. The course is broken down into manageable modules most of which include either exercises or case studies for you to work through.

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